OUR MISSION IS TO MAKE LIFE BETTER BY PLACING FITNESS AND ENTERTAINMENT AT THE HEART OF A GLOBAL LIFESTYLE MOVEMENT
An organization whose primary function is to develop businesses and leaders who add significant value to the quality people’s lives throughout Vietnam and Southeast Asia by creating a healthy lifestyle ecosystem across multiple industries which integrate into every aspect of our client’s and customer’s lives.
The origins of California Management Group
California Management Group is the outgrowth of years of innovative experiences and a proven track record of business performance across 7 countries in Asia.
In 2007, California Fitness & Yoga became the first and largest international fitness company to open in Vietnam. With a mission of “Making Life Better” California Fitness & Yoga became a dynamic lifestyle center aiming to inspire, entertain and energize the communities it serves.
By providing cutting edge fitness services and products in a dynamic social setting. By uniquely combining world class fitness services with the latest and most popular entertainment trends, CFYC has created a market where none existed before and in the process inspired a wellness movement in Vietnam which has become one of the fastest growing and most successful consumer segments in the country.
CMG HAS EXCELLED IN AN EVER GROWING LIST OF COMPETITIVE INDUSTRIES AND MARKETS INCLUDING:
Fitness and Lifestyle Centers
Including California Fitness & Yoga, Centuryon and California Diamond… our fitness and lifestyle centers have been the origins of our group and make up the core of our business.
Life Enhancement Services
In addition to our California Spa & Aesthetics, the launch of our new anti aging and beauty health clinic Eri International in partnership with Japan’s leading beauty and anti-aging expert Dr Eri Katagiri will introduce proven Japanese medical techniques, products and procedures into the South East Asian market.
Media, Entertainment and Fashion
Along with involvement or production in popular shows such as Vietnam Next Top Model, CMG is actively involved in media, fashion and entertainment with our wholly owned PR and talent training agency CA3 and production studio California Studios
Retail Fitness Products & Services
CA Active is our retail fitness store carrying both international brands such as Nike and Muscle Pharm along with our own CA Republik fashion line, Yoga For Life productions and Califresh healthy food and drink products.